We use a custom banner advertising software to deliver and monitor your banner ads on our homepage. This enables both you and WorkingAbroad to accurately track the clicks and impressions your ad receives and produce accurate reports. You are also able to link your banner ad into your own google analytics, such that you can monitor the click throughs received to your website in using both your WorkingAbroad account and your own analytics. However please note that, for reasons outlined below, google analytics can often display a lower click through number than our system.
We have in place a robust security system to monitor and verify clicks received on your banner ads. Our software ignores all "search bots" who may reach your page through a banner, such that any click received to a banner is always a real person. Furthermore, we use a database to log every click through received on our system, meaning that multiple clicks from the same person are ignored within a 1 hour period. This ensures that every click your banner receives is from a unique individual each time.