This program supports the Association of Small Scale Enterprises in Tourism (ASSET) which was established in April 2000 in order to bring together, advocate for, and promote large numbers of small scale enterprises active in the tourism industry in The Gambia. These businesses include individually run small enterprises making and selling craft goods, clothes and food products, small hotels, guest houses and restaurants, and associations for tourism-related services including juice pressers, fruit sellers, craft markets, tourist taxi drivers etc. The organization’s main objective is to assist and support small-scale enterprises in tourism to trade fairly and pursue sustainable development, which contributes to the social and economic welfare of the community in The Gambia.
Volunteers help develop the capacity of ASSET and its members in a variety of ways. Some are linked to individual businesses, supporting them in developing their capacity through product development, accounting or marketing. Others help develop the capacity of ASSET as a whole, providing support in areas such as marketing or human resource management.
The program also supports the Institute of Travel and Tourism in The Gambia (ITTOG), which provides accredited training courses in travel and tourism-related subjects, priding themselves in the diversity of learning opportunities they offer. All courses focus on the concept of Responsible Tourism and how to make destinations better places to live in, and better places to visit, in that order. Volunteers placed at ITTOG help to develop course modules and materials, train teachers and students and/or run courses for local businesses.